LUTA Laser-tech rash guard reviewed by ITF

by Luke Dowdney |  23. June 2011 05:53

High performance fight blog Into the fire has reviewed the Laser Tech Rash guard. Check out the review by clicking the link above. Alternatively see the product here


ESPN features LUTA Ambassador Daniel Sam to demonstrate muay thai

by Luke Dowdney |  13. June 2011 06:09

ESPN features LUTA Ambassador Daniel Sam to give a brief insight into the combat sport of muay thai. Super-Heavyweight six foot seven British, European Ringmasters Muay Thai Champion Daniel Sam was filmed at the LUTA launch demonstrating stand-up striking and kicking which are used when fighting muay thai.

Click here to see the video

Whilst sparring with partner Vaz, Sam trained in the LUTA speed tech-training vest. To see the vest click here


LUTA works directly with designers from Rio’s favelas

by Luke Dowdney |  10. June 2011 05:06

LUTA’s apparel designers work directly with up and coming graphic designers from Rio de Janeiro’s favelas via Oi Kabum; a design college based in the heart of the city which has students from favela communities across the metropolis.

The LUTA Oi Kabum design partnership gives the chance for talented young designers to access a real company and keeps in line with LUTA’s roots. LUTA’s graphic designer process encouraged our young designers to interpret the favela as they see it - so from the inside looking out, rather than from an 'outsiders' view! Checkout the photos below.

We ran 3 workshops with the group of 25 designers over 3 days. The first workshop was about introducing the LUTA brand so they had a good understanding of the kind of product we make and our brand ethos. This was followed with workshops around iconography, and graphic design. Finally, we explored together how the favelas are portrayed and how this differs from the people who live there view them, what makes the favela special and unique, and how these things can be translated into graphics.

The group then went on to work individually to develop their ideas into final artwork – much of this focused on the physical aesthetics of a favela, which they then submitted for the competition.

LUTA will continue to work with Oi Kabum going forward giving young up and coming designers the opportunity to work in a commercial environment and keeping it real with our roots ‘…da favela mesmo’.


Boxing News Club of the week: Fight for Peace ABA

by Luke Dowdney |  9. June 2011 05:27

LUTA is proud to support Fight for Peace (Luta pela Paz) born in the favelas of Rio de Janeiro. Good to see it's London Academy doing so well, check out Boxing News this week for the below article. Well done Fight for Peace.

"The Fight for Peace initiative actually began in Brazil a decade ago in one of Rio de Janeiro's dangerous favelas or slums. In 2000 Luke Dowdney set up a programme to confront youth participation in crime, gangs and gun violence within disadvantaged communities, combining education and personal development with training and competition in boxing and martial arts.

In 2007 a Fight for Peace branch, following the same model, was set up in east London. As well as this positive social work the club still aims to be successful competitively. The club hosted its first show on May 28, at its headquarters in North Woolwich. 14 bouts were held, involving local clubs, with three Fight for Peace boxers participating - Claudio Lopes, Khalid Hakimi and Ryan Walker. All three won.

A 'LUTA' clothing brand has even started up, which shares its profits with Fight for Peace". Dennen, J. (2011) Vest Interest, Boxing News. 45



LUTA's First Seminar: Neil Adams MBE

by Fergus Dullaghan |  6. June 2011 06:58

LUTA hosted its first in house seminar on Saturday with former world judo champion and double Olympic silver medallist Neil Adams MBE. The current Belgian national coach was in fine form as he took our seminar attendees through a range of tachi waza and ne waza situations, including foot sweeps, grip fighting tactics, and arm locks and strangle holds. By request, Neil also taught his famous Tai-Otoshi, the throw which he used to dominate the Judo world’s middleweight categories during the 1980’s.

Players of all skill levels were in attendance, from almost complete beginners to the 2006 Commonwealth Tournament gold medallist Alex Goodrich. Former full-time Team Bath athlete Tracy Plane, who now coaches at SWF Samurai judo club in Essex was another notable high level player who came to benefit from Neil’s instruction.

Towards the end of the seminar Neil, who is one of the world’s leading experts on the issues surrounding the new IJF rules, took the time to explain several of the more difficult areas, such as when exactly you are allowed to use pick ups and how elite competitors are now working the area rules to their advantage.

Neil, who also works as Sky Sports judo commentator, fully endorses LUTA’s efforts to support Fight for Peace and had the following to say about his involvement as a LUTA Ambassador:

It’s a topic that’s very close to me. A lot of people may not know this but my older brother was a victim of gun crime. He was shot and killed by his best friend in an argument […] If I can help one family, one child or adolescent make a choice between crime or striving to be their best […] I’m in whole heartedly. […] I am looking forward to being a part of the LUTA team.

For more information on Neil Adams visit: or


LUTA Piece of the week: Boxing Speed Vest

by Luke Dowdney |  1. June 2011 10:36

Available in red and blue, LUTA's Boxing Speed Vest is a performance garment that’s been designed for boxing gym work and competitions. Designed with boxers, the vest’s contoured airtex panels provide increased expansion across the shoulders where maximum freedom of movement for throwing punches is required during training and during competitive fights. Ultra strength, performance flatlock seams also provide added durability, making this a vest which will go the distance! Antibacterial stretch airtex panels (white) not only offer the maximum amount of freedom when wearing a vest, but they also reduce the risk of odor or skin infection. Moisture management properties in the body fabric transport sweat away from the body (wicking) to keep the wearer cooler and dryer during a heavy work out or a hard fight.

Yet due to its construction and performance fabric, the Boxing Speed Vest is also a multi-purpose vest. Polyester body fabric provides snag resistance and its super soft feel material is extremely comfortable which enables it to be worn across a wide range of sports either for training or competition. Temperature control, wicking and freedom of movement designed for boxers also benefits athletes’ performance during hard work outs or competition in any other sport.

Since LUTA's launch, it's been put to the test in both boxing competitions in London’s East End and even a marathon in the Northern-West of France!

“I really enjoyed fighting in the strip. It looked good but most importantly it allowed me to move freely and kept me cool during the bout so I could get on with the job at hand!” Claudio Lopez, 6-0, who won by majority decision at last week’s Fight for Peace Amateur Boxing Show in East London last weekend.

"Boxing vest? Well, I'm no boxer but I ran my personal best last week at the Mont Saint-Michel marathon wearing my Luta Pro vest.  A Speed Vest indeed! It stands up to any running-specific top I’ve previously used. Lightweight, breathable, ‘wickable’, all you expect. Furthermore, my experience with vests and running is that while most are ok for short trots, when you get into serious endurance training you often end up with a underarm irritation from the rubbing on the stiches. The Luta vest is obviously well cut and none of that happened, so I was pleased". Anders Falconer, marathon runner
Great to see that the boxing vest performs well during endurance challenges - our congratulations goes out to Claudio and Andres and we wish them both all the luck with their future sporting events.

Here I am in the corner with Claudio Lopez, 6-0, at the Fight for Peace Amatuer Boxingh Show last weekend.


Steve Bunce interviews LUTA founder Luke Dowdney on BBC London Thursday Boxing night live

by Luke Dowdney |  27. May 2011 12:15


The launch from a fighters perspective

by Fergus Dullaghan |  25. May 2011 09:03

The LUTA launch event was pretty cool to be involved with.

Not just because CNN, The BBC, and other major media outlets were there but also because it was a fantastic display of martial arts prowess.

Firstly, we had LUTA Ambassador Roberto Custodio from Brazil showing us just why he is the Brazilian national boxing champion during a good spirited boxing demonstration with George Moughton (British Junior ABA finalist).

Both fighters went through some good exchanges in a great display of boxing. It was also interesting to see LUTA CEO Luke Dowdney "keeping it real" by coaching Roberto who is one of his own fighters from the Fight for Peace academy in Rio. 

  Luke Preparing Roberto to fight                   Roberto at work

Roberto Custodio & George Moughton                                                                                         Luke in Roberto's corner

Next up was LUTA's Muay Thai Ambasador - European Champion Daniel Sam - who gave a display of his ferocious talent. He landed his kicks so hard on the pads that even Roberto stoped what he was doing to have a look! (Though obviously not whilst sparring!)

Finally, as you've seen on previous posts and on youtube even Idris Elba unleashed his kickboxing skills - and was quite impressive for a guy who hasn't done much for a while. Daniel coached him through some pad work.

Daniel will be giving a free Muay Thai sminar in London over the summer...details will be coming soon!

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Posted in: Boxing | LUTA


Testing with elite British Judo players.

by Fergus Dullaghan |  23. May 2011 10:14

Testing LUTA with Britain’s elite Judo players

Back in late November or early December 2010 I headed down to visit my old stomping grounds at Team Bath. My purpose? To pressure test LUTA’s range with some of the best martial artists in the country.

Housed within Bath University, Team Bath is one of Britain’s elite training facilities. It is home to the likes of 2010 Olympic Bob Skeleton Gold medallist Amy Williams, the England Rugby team and GB’s 2008 Olympic flag barer in Beijing, the World Champion swimmer Mark Foster.

It’s also where I learnt my trade as an elite judo player. Team Bath is a recognised European centre of excellence for judo and the athletes there train up to six hours a day, five or six days a week in a highly professional environment. This professionalism leads to great results, on one memorable occasion for instance we single handedly defeated the All Japan University Judo team.

So when LUTA needed to test its fightwear and

training wear under real elite and high-performance conditions there was only one place I wanted to go…and that was back home.

Joining Joe from our design team we arrived in Bath just in time for the 10am technique class (where I was admonished for not bringing my judo suit but still got sucked into participating in the warm up before I managed to tear myself away and get my camera).

We handed out rash guards to a number of international level full-time judoka who wore them during a 1.5 hour long technical mat session. We then gave them a range of other products, (such as T-shirts, hoodies, MMA shorts, training shorts, prototype vests and more) and joined them for a two hour S&C [=strength and conditioning] session in the gym to see how they felt the products held up in that environment.

Finally, we sat down with them and did an evaluation. We got very valuable feedback on the range and it resulted in a few last minute adjustments to the prototypes so that we were 100% confident with our final products.

That is why I am so comfortable promoting LUTA, not just as the Fight Ambassador Manager but as an athlete. As you can see from earlier posts, the design process was extremely well thought through as was the market research phase. But to witness the thoroughness with which the clothing was put through its paces by full-time international level athletes was really impressive. For perfecting the final touches in the design this was a very positive experience and in a few weeks I’ll be heading back down to Bath to say thanks to the guys. (I’ll even try to get on the mat this time!). Watch this space for details! 

(p.s. I also noticed my old athlete profile is still on the Bath site…ah bless…  - I’m not responsible for the poor grammar though ;)


LUTA's Official Media Launch

by Luke Dowdney |  19. May 2011 04:48

Yesterday saw the official media launch of LUTA clothing and we’re here to give you a behind-the-scenes look at what went on...

LUTA ambassador and voice of the first LUTA commercial Idris Elba, star of HBO’s “The WIRE”, was on hand to offer his support and his skills in the ring... The Thor star believes in LUTA’s genuine social mission due to its 50% profit share with Fight For Peace, he says:

“Having grown up in East London, LUTA’s Real Strength story is one that I can relate to and I was delighted when Luke approached me to be the voice of the first LUTA commercial,” said Idris Elba.

“Fight for Peace in North Woolwich is just around the corner from where I used to live and it’s an inspiration to see so many young people coming through the Academy.  As a keen martial artist myself, I see a definite need for a clothing brand that delivers real fight performance with genuine style, so I’ll definitely be wearing LUTA next time I head down to the gym.”


Indeed, Idris displayed his own Real Strength when he got in the ring with 6ft 7 European and British Heavyweight Muay Thai champion, Daniel Sam, who was demonstrating his skills and the LUTA PRO range on the mat (watch the video here Idris even managed to hold his own with some powerful kicks and some plucky journalists had a go as well – oh ye of little faith.

Robert Custodio, face of LUTA and Brazilian boxing champion was over from Rio de Janerio to talk about his connection to the LUTA brand and show off the gear through a hard-fought sparring contest. He spoke of his pride in launching a brand in London that started in the

favela, where his own story began as a child coming up through the Fight For Peace Academy.


The event was rounded off by an exclusive showing of the ‘Real Strength’ film starring the voice of Idris Elba and Roberto Custodio along with the ‘making of’ film, which shows behind the scenes in the favela, where LUTA was born. Check them out yourself here and stay tuned for video and images of all the action