Hi everyone & welcome to the LUTA blog!
In time the blog page will feature posts from various members of the team and our LUTA ambassadors, as they invite you inside the LUTA world.
For now I'd like to share with you a little about the LUTA story, because although LUTA is a new company, it has a heritage in the favelas of Rio de Janeiro stretching back eleven years. I opened the Fight for Peace Boxing Club - Luta Pela Paz in Brazilian Portuguese - in the favela of Complexo da Mare in 2000 to offer an alternative to the gang and gun culture for young people there. Since then, the club has grown into a multi combat sport and education Academy, working with over 1000 young people in the favelas every year. We've even opened up another Fight for Peace Academy in East London and aim to grow internationally next year.
Training youth boxers in the favela taught be a lot about the trials and tribulations young people face growing up in such disadvantaged communities where drug faction members are openly armed on the streets. It taught be about the REAL STRENGTH these young champions posses to keep training and never quit or stop wanting to make something of themselves no matter the odds. In Brazillian Portuguese the word Luta means to fight, to struggle, to never give up - just like the young people who have come through the club over the years. This story is what inspired the LUTA brand.
As a coach, I also felt that there was a need out there for really high quality performance fight wear and training wear, so I teamed up with some of the best technical designers in the world from Central Saint Martins Design College in London, and, interviewing hundreds of active fighters along the way, we have produced the LUTA PRO and TRAINING WEAR ranges. Performance clothing that will aid fighters and others to get really fighting fit. Our first collection combines this technical performance apparel with a STREET WEAR range inspired by the favelas, a complete collection that really is the embodiment of the LUTA values.
Not only are we working to produce the best possible fight wear, training wear and lifestyle clothing for you, given what I've been up to over the last decade, at LUTA we're also all about supporting our young champions at Fight for Peace from day one. That means that we will share our company's distributed profits 50/50 between Fight for Peace International and our shareholders who have invested in making the brand possible.
I hope you enjoy exploring the Luta site. If you want to know more about our herritage, check out the short podcast below and don't forget you can follow us on facebook and Twitter as well!
Luke Downdey MBE
Founder & CEO Luta
Click here for an Mp3 interview with Luke!
Welcome Podcast.mp3 (8.41 mb)